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After researching brand recall. reach and attendance for various marketing methods I developed this unique marketing mix.
This map illustrates my deep dive into area demographics for zip codes with high attendance and recommended target areas with a similar demographic makeup.
Based on my SWOT analysis, these were some of the changes that I recommended to utilize the current audience's online platforms.
When appropriate my recommendations involve interactive elements to reward fans for their participation.
Thinking outside of the box is a must to create other possible revenue streams and/or brand loyalty.
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