Laker App Content

Copywriting. content producing. creative direction. app management and app development.

Live app for Time Warner Sports: Laker broadcasts

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Kobe's Quest Lead graphics department in creating this content piece which tracked Kobe's point total every game.	Mamba's Motivation Created digital exclusive halftime segment to inspire Laker fans.
Question of the Day This illustrates one of our advertising tools - a content sync with broadcast. Often times we'd sync ads with commercials to insure advertisers had every eye possible.	Million Dollar Challenge 30 contest tiles per game were published.
Laker Poll A poll produced for #Lakeshow, Time Warner's pre-game show. This content was published in line with broadcast for an increased in-game experience.

+78%

Increase in hours on app vs. previous season

100 - Fold

over the course of 1 season

Increase in minutes per session vs. previous season